Seek the Unique Pack

A platform encouraging consumers to Seek, Find and Win – a multi-million-pound campaign designed to reward premium beer lovers and drive footfall to pubs, bars and retailers across the UK.

From complimentary pints and exclusive merchandise to once-in-a-lifetime trips to Tokyo, the campaign brings Asahi Super Dry's global Seek What Is Unique platform to life through striking creative, immersive experiences and innovative digital activations.

Created in collaboration with multimedia artist Hisham Akira Bharoocha, the campaign spans limited-edition packaging, AR experiences, retail activation and a bold Piccadilly Lights takeover featuring hundreds of unique creative executions. 

Find out more about the campaign here.

For your customers, the real prize is what they can unlock by ordering on draught in your venue. It works simply: a customer orders an ice-cold Asahi Super Dry, scans the QR code on the pint glass or in-bar promotional material, and enters an AR experience to seek a hidden digital token. 

From there they could unlock instant prizes, from complimentary pints and exclusive merchandise to once-in-a-lifetime trips to Tokyo. This is a moment worth sharing with your customers. It's a  strong reason for them to choose Asahi Super Dry, and the AR experience and instant wins are exclusive to the On Trade, available only through the QR code on your glassware and POS. 

Request participant POS from your account manager and position them in high footfall areas to capture attention and drive awareness of the campaign. Kanpai!

Shop the Asahi Super Dry range here.