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Winning During the World Cup

Not just a “sports event” but an eight‑week revenue engine you can utilise to boost your summer.

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Spritz up the Sparkle with SIlver Reign

On a bold offer of buy 5 bottles and get 1 free for June and July!

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A new pour from an iconic brewer... Fuller's Pride Lager

Fuller’s Brewery has expanded its iconic Pride range with the launch of Fuller’s Pride Lager, a crisp, refreshing 4.5% ABV lager brewed with 100% British ingredients at the historic Griffin Brewery in Chiswick.

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Cornish Orchards Flavoured Ciders

The premium fruit cider upgrade the ontrade has been waiting for...

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Only Peroni: A Premium Opportunity for Summer 2026

Peroni Nastro Azzurro is stepping into summer with its bold new global platform, “Only Peroni,” a confident return to its Italian roots and premium positioning.

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Introducing Peroni Nastro Azzurro 0.0% Flavours: Limone Di Sicilia & Arancia Rossa

Uplift your customers’ senses with two new flavours of Peroni Nastro Azzurro 0.0%, where the signature crisp taste of Peroni Nastro Azzurro meets zesty, sun‑soaked Sicilian Lemon and the subtly sweet vibrancy of Blood Orange.

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and we can tell you about our new products and what's happening at Asahi Direct!

Call the sales office on 01747 827030 or email asahidirectcs@asahibeer.co.uk

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